Huggity is an Ireland-based photography company creating gigaphotos of social events, such as sporting fixtures. The Huggity FanPic application is based on a giant 360º, multibillion pixel crowd images taken at a venue during an event – we call them FanPics.
Once a FanPic is posted online, users can zoom into a crowd photo to find themselves and their friends. They can then share “a moment in time” with friends and family on Facebook, Twitter or email through the “tagging” feature, creating a powerful emotional association between the brand and event. They’ve been taking the Europe market by storm, and have just recently launched in Australia, and now New Zealand.
They have signed me on board to take all their NZ FanPics, and help out in other regions too when game clashes or other photographers aren’t available.
I was up in Hamilton last weekend for the Vodafone Warriors vs Bulldogs game, and put together this little BTS/Travel video – shot on my iPhone, so nothing terrible exciting haha. If you want to checkout the FanPic – click here.